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The most widely-used automation platform, now with AI agents and orchestration on top of 8,000+ app integrations.
Pros
- Largest integration ecosystem in the category
- Very approachable for non-technical users
- Mature, reliable, with deep documentation and community
Cons
- Task-based pricing gets expensive at scale
- Complex/branching logic is clunkier than Make or n8n
- AI features now split across Zaps, Agents, and Chatbots plans, which can confuse buyers
✓ Where it shines / best for
- Non-technical teams automating SaaS app workflows
- Small businesses connecting marketing, sales, and ops tools
- Anyone needing the widest app-integration catalog
✕ Not the best fit for
- Very high-volume automation where per-task pricing gets costly
- Teams needing complex code-first orchestration/control
- Real-time, sub-second latency pipelines
Features
- ✓ Automation across 8,000+ apps via Zaps (triggers and actions)
- ✓ Multi-step and conditional (paths/filters) workflows
- ✓ Zapier Agents — AI agents that take actions across connected apps
- ✓ AI features: Copilot to build Zaps, AI-powered steps, and Chatbots
- ✓ Tables (databases) and Interfaces/Forms (custom apps and forms)
- ✓ Webhooks, code steps, MCP support, and a developer platform/API
- ✓ Scheduling, delays, and error handling/auto-replay
- ✓ Team workspaces, shared connections, SAML SSO, and admin controls
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | monthly | 100 tasks/month; two-step Zaps; unlimited Zaps, Tables, Forms; Zapier Copilot with daily limits |
| Professional | $19.99 | monthly | Billed annually (from 750 tasks/mo); $29.99/mo if billed monthly. Multi-step Zaps, unlimited premium apps, webhooks, AI fields, 1 user |
| Team | $69 | monthly | Billed annually (from 2,000 tasks/mo); ~$103.50/mo if billed monthly. 25 users, shared Zaps/folders/connections, SAML SSO, premier support |
| Enterprise | Custom | monthly | Unlimited users, advanced admin/app controls, VPC peering, observability, annual task limits, dedicated TAM; contact sales |
| Agents (Free) | $0 | monthly | Zapier Agents: 400 activities/month, live data sources, web browsing, Chrome extension |
| Agents (Pro) | $33.33 | monthly | Zapier Agents Pro billed annually; 1,500 activities/month |
Pricing verified from the official source. Prices change often — confirm on the vendor's site before buying.
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